“Beat them to the punch” with Personalized Hand Towels
If my marketing company was offered the $250,000 budget from Signature Towels to make a 30 second commercial, I would make sure that it was eye catching and memorable.
The commercial would start out with the “Signature Towels” logo in the bottom left hand corner. It stays there throughout the entire commercial. The viewers are listening to “Eye of the Tiger” by Survivor while we watch two strong and very good looking men finishing up a round in a boxing ring. The setting is in a dark, cold arena. The camera is zoomed in on both fighters as they stare each other down and dance around the ring. Both fighters are really sweaty and tired. The bell rings and the camera follows fighter #1 into the corner. The music gets quiet. The crowd is cheering and is rowdy. The towel kid hands him an old towel. He is about 10 years old and has a thinner build. The fighter gives the kids a dirty look and reaches over to grab his personalized towel that clearly shows his name on it. He wipes his face and neck dry and throws the dirty towel in the kid’s face saying “you’ve got a lot to learn, kid”. Then the voice over says “Signature Towels – made for winners”. As this is being said we see that same fighter standing in the middle of the ring with his opponent and the referee and the referee has just raised his arm in the air declaring him the winner of the fight!
Fighter #1: Channing Tatum plays this character. He is the calm, cool and collected fighter who knows that he’s got this.
Photo courtesy of sssip.wordpress.com
Fighter #2: Male model plays this character. He is the energetic, fight like a tiger fighter who never gives up until its done.
Photo courtesy of shirtlessdaily.com
Referee: This character is played by an older, grumpy man wearing a referee shirt.
Photo courtesy of fightnews.com
Towel kid: This character is played by “Rico” in Hannah Montana. He is a shy boy who is intimidated easily.
Photo courtesy of tumblr.com
Setting: This boxing match is set in today’s era in a boxing arena. It is a sold out fight. The room is cold but filled with loud and rowdy people. You can feel the electricity in the air!
Photo courtesy of tomjsart.blogspot.com